Dolby screens Pixar’s ‘Brave’ with Atmos Audio at Two Cinemark/Century Locations
June 25, 2012
Many movie goers love the full sensory experience. Dolby
recently announced its new Atmos surround sound experience into
Disney Pixar's weekend top box office hit, 'Brave'.
Dolby Atmos is the latest sound technology from Dolby Laboratories, bringing a powerful new listening experience with more natural, realistic sound. The new sound format gives customers the ultimate experience by linking speakers along a theatre's front, rear and side walls, as well as overhead. It can play up to 128 channels of sound at once (Via Dolby Laboratories, Inc.: http://investor.dolby.com/releasedetail.cfm?ReleaseID=683359).
So far, only fourteen theatres have this new sound system, two of which are from Cinemark/Century theatres: Century at Pacific Commons and XD (Fremont, CA) and Cinemark West Plano and XD (West Plano, TX).
Did you see 'Brave' this weekend? If so, were you one of the few who attended our Century at Pacific Commons or Cinemark West Plano theatre and experienced Dolby Atmos?
Comment below and let us know if you enjoyed this new technology. If you haven't, let us know your thoughts about where cinema technology is moving!